In 1998, property owners and concerned citizens of Tarzana formed a BID (Business Improvement District). Their mutual goals were to define, create and build a cohesive business district along Ventura Blvd. that would promote local businesses. In the opinion of the BID, the commercial area of Tarzana needed a well maintained, theme oriented, tree lined area which would promote foot traffic and provide a friendly environment for all those visiting the commercial business district of Tarzana.

Since that time, the BID has planted numerous shade trees along Ventura Blvd. and has implemented a community tree planting program. They have installed many "pocket parks", encouraging individuals to purchase personalized, engraved, "dedication" bricks and plaques, which are installed in the pocket park of their choice.